Relevant Set

Relevant Set
Auswahl von Produkten bzw. Marken im Bewusstsein eines Konsumenten. Der mehrstufige Selektionsprozess beginnt mit allen verfügbaren, setzt sich fort mit den bekannten, vertrauten und akzeptierten und endet mit den präferierten Produkten bzw. Marken.
- Vgl. auch  Awareness Set,  Evoked Set.

Lexikon der Economics. 2013.

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